Customer Segmentations and Promotion Targeting
In this project, we see how Starbucks customizes the promotional offers for different customer segments to drive the business KPIs (IRR and NIR).
NGUYEN (MIA) PHAM
PORTFOLIO
A data scientist skilled in Machine Learning, research planning, and data analysis. I bring a wealth of experience in biotechnology, health tech, and a strong discipline in engineering.
PROJECTS
Immunization 2022 Dashboard
Extract data from Synthea, synthetically generated healthcare data, and create a dashboard to analyze the 2022 immunization (SQL, Tableau). (Click here for Github repo)
Loan Default Prediction
Analyzing the features importance with Shapley values to predict the payoff and default loans portfolios in LendingClub during 2007-2011.
Leads-to-Customers Conversion Funnel Improvement
Utilizing the web analytics information and customer's demographics to improve the conversion funnel for an online education platform.
Coffee Stock Price Forecasting with Facebook Prophet
Using Facebook Prophet to perform Time Series analysis on coffee stock price.
Telecom Customer Churn Rate Prediction
This project covers a process of choosing a classification model that involves the use of hyper-parameter tuning with GridSearchCV, k-fold cross validation and the use of ROC-AUC to compare the performance of 5 classifiers.