![](images/thumbs/SB_segmentation.jpg)
Customer Segmentations and Promotion Targeting
In this project, we see how Starbucks customizes the promotional offers for different customer segments to drive the business KPIs (IRR and NIR).
A data scientist skilled in Machine Learning, research planning, and data analysis. I bring a wealth of experience in biotechnology, health tech, and a strong discipline in engineering.
In this project, we see how Starbucks customizes the promotional offers for different customer segments to drive the business KPIs (IRR and NIR).
Extract data from Synthea, synthetically generated healthcare data, and create a dashboard to analyze the 2022 immunization (SQL, Tableau). (Click here for Github repo)
Analyzing the features importance with Shapley values to predict the payoff and default loans portfolios in LendingClub during 2007-2011.
Utilizing the web analytics information and customer's demographics to improve the conversion funnel for an online education platform.
Using Facebook Prophet to perform Time Series analysis on coffee stock price.
This project covers a process of choosing a classification model that involves the use of hyper-parameter tuning with GridSearchCV, k-fold cross validation and the use of ROC-AUC to compare the performance of 5 classifiers.